Last week, when I saw ‘Buy 1 get 1 free’ offer on a big size Toilet Cleaner, I wondered who might take this offer! Are the marketers, applying standard promotional methods across their product line, without giving enough thought?
On 17th, Damodar Mal of Big Bazzar coincedentally touched upon the same example in his talk. Yes right, Marketers are no fools.
With respect to purchases, ‘Nuclear Family’ is a myth. In the mind, we still live with ‘Extended Families’. Haven’t we picked up some items for our neighbours/relatives/friends when we go for shopping? Haven’t we asked our neighbours/relatives/friends to pick up something for us on their shopping trip? There lies the answer to ‘Buy 1 get 1 free’ offer on a big size Toilet Cleaner!
Posted by Arumuga Azhagan 
Reflections 